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Art Direction for the Web

Art direction has been part of advertising and print design for over 100 years, but on the web art direction is rare and there have been few meaningful conversations about it. In his 2001 book Taking Your Talent to the Web, Jeffrey Zeldman wrote:

“On the web, art direction is rare, partly because much of the work is about guiding users rather than telegraphing concepts, but also because few design schools teach art direction.”

Almost two decades later, Art Direction for the Web by Andy Clarke has finally changed that and in this book he explains art direction, what it means, why it matters, and who can do it. This book shows you how art direction will:

  • Connect your brand with customers
  • Create connected experiences
  • Improve engagement and conversions
  • Bring personas and user stories to life
  • Take design beyond frameworks