UXcellence Exploring excellent user experience

Cross-Cultural Design

The internet is connecting more people in more places than ever before—and yet many of us still design with only wealthy, Western audiences in mind. In truth, our users extend well beyond those borders, and bring a dazzling variety of languages, perspectives, and expectations about the web with them.

With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.