International User Research
Practical advice on planning and conducting global research
Gone are the days when the products we designed were confined to one national market. In this highly connected world, understanding the subtle differences between people from diverse cultures and backgrounds has become vital in allowing us to optimise our designs to meet the often quite different expectations of users.
There is a preconception that international user research is a daunting task, owing to its inherent uncertainty and complexity. In this book, Chui Chui debunks this myth and provides practical advice on where to start, what to do and what to look for when conducting international research. The book provides invaluable insights into how to optimise business strategies for global markets, and will help you improve your designs by understanding international users better.