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All articles in Customer Experience
Notes from “Customers Included” by Mark Hurst
July 17, 2014 — I attended Mark Hurst’s presentation of Customers Included. He covered several fascinating case studies of companies that listened to customers and companies that didn’t.
How Anthropologists Are Helping Companies Know Their Customers
April 14, 2014 — One of the key tenets of a great user experience is understanding your customers on a basic level. Increasingly, large companies are turning to anthropologists and psychologists to understand the underlying hidden motivations of their customers.
Designing Magical Moments: How Disney Crafts a Delightful Experience
April 8, 2014 — Walt Disney World is one of the best experiences most people will ever encounter. But how do they pull off their magic? Here's a few thoughts.