Customer Experience
Explore how companies are improving their customers' lives through technology.
All articles in Customer Experience
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Notes from “Customers Included” by Mark Hurst
July 17, 2014 — I attended Mark Hurst’s presentation of Customers Included. He covered several fascinating case studies of companies that listened to customers and companies that didn’t.
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How Anthropologists Are Helping Companies Know Their Customers
April 14, 2014 — One of the key tenets of a great user experience is understanding your customers on a basic level. Increasingly, large companies are turning to anthropologists and psychologists to understand the underlying hidden motivations of their customers.
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Designing Magical Moments: How Disney Crafts a Delightful Experience
April 8, 2014 — Walt Disney World is one of the best experiences most people will ever encounter. But how do they pull off their magic? Here's a few thoughts.
