Psychology
Understand how humans think and feel to better meet their needs.
All articles in Psychology
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Telling Stories: Using Scenarios to Visualize Better Experiences
August 27, 2018 — Great stories pull our readers into the experience and help them envision a world we create. So why not use stories to inform better design?
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Designing for Motivation: How to Create a Multifaceted Experience
May 12, 2017 — Adapting the Bartle model from games to digital products opens up opportunities for thinking about how different users delight in different facets of your product.
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Write For People: Crafting Compassionate Copy
November 20, 2016 — The words you use have a huge impact on how people perceive your work. Take time to deliberately craft your copy to welcome people of all kinds.
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Design Inclusive Visuals: Images, Icons, and Color
November 12, 2015 — Creating an inclusive visual design means re-evaluating the imagery, icons, and colors you rely on, and understanding how your visuals could embrace or exclude potential users.
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Use Diverse Personas and Better Scenarios to Light Dark Alleys
November 6, 2015 — Let’s stray from the happy path, light up the dark alleys, and design a better experience even for those times when things go wrong.
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How Anthropologists Are Helping Companies Know Their Customers
April 14, 2014 — One of the key tenets of a great user experience is understanding your customers on a basic level. Increasingly, large companies are turning to anthropologists and psychologists to understand the underlying hidden motivations of their customers.
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Designing Magical Moments: How Disney Crafts a Delightful Experience
April 8, 2014 — Walt Disney World is one of the best experiences most people will ever encounter. But how do they pull off their magic? Here's a few thoughts.
