Understand how humans think and feel to better meet their needs.
All articles in Psychology
Write For People: Crafting Compassionate Copy
November 20, 2016 — The words you use have a huge impact on how people perceive your work. Take time to deliberately craft your copy to welcome people of all kinds.
Design Inclusive Visuals: Images, Icons, and Color
November 12, 2015 — Creating an inclusive visual design means re-evaluating the imagery, icons, and colors you rely on, and understanding how your visuals could embrace or exclude potential users.
Use Diverse Personas and Better Scenarios to Light Dark Alleys
November 6, 2015 — Let’s stray from the happy path, light up the dark alleys, and design a better experience even for those times when things go wrong.
How Anthropologists Are Helping Companies Know Their Customers
April 14, 2014 — One of the key tenets of a great user experience is understanding your customers on a basic level. Increasingly, large companies are turning to anthropologists and psychologists to understand the underlying hidden motivations of their customers.
Designing Magical Moments: How Disney Crafts a Delightful Experience
April 8, 2014 — Walt Disney World is one of the best experiences most people will ever encounter. But how do they pull off their magic? Here's a few thoughts.